China's printing industry has made great progress in the past 30 years of reform and opening up, and the overall scale has ranked second in the world. In recent years, China's annual import of printing equipment is even up to about 2.5 billion US dollars, and the packaging and printing industry is booming. However, with the advent of the "Internet +" era and changes in the domestic economic environment, the packaging and printing industry is gradually entering the winter. The problems of the traditional packaging and printing industry in materials, processes, production and sales have also been exposed.

The middleman price difference in the packaging box printing industry, the overproduction of packaging box printing, and the backlog of inventory have seriously restricted the development of the packaging box printing industry. Traditional packaging and printing plants urgently need the help of Internet thinking to change, with the help of the Internet to break through the restrictions of time and place, and the intelligent direction of information technology, in order to continue to move forward in a new round of industrial upgrading.

A major advantage of the Internet industry is to realize the informationization of production, logistics, supply chain, financing, sales and other links, reduce production and sales costs, and win new competitive advantages for enterprises and products. On-demand production, reduce inventory, reduce the risk of slow sales, reduce production costs, optimize the supply chain, and more reasonable allocation of production raw material resources through information technology.

Through the Internet, to achieve the direct docking of packaging box printing plant and customers, manufacturers direct sales, reduce middlemen sales links, reduce sales costs, to provide lower prices for end users, better service, so as to win more market advantages for packaging box printing plant.

In the "Internet +" era, the packaging box printing company should make full use of Internet thinking. According to the introduction of a packaging printing in Hangzhou, in the "Internet +" period, they use the advantages of Hangzhou's e-commerce, actively use e-commerce to explore the market, achieve the full combination of online and offline, and constantly optimize their own packaging product types, constantly push into a new, to meet the needs of the market.